STUSSY

Shawn Stussy, a surfboard shaper known for the punk rock/new wave-inspired artwork on his boards, made T-shirts with his own name to promote his surf brand. In the mid-80s he partnered with Frank Sinatra Jr, an accountant bowled over by Stüssy’s genuine character, forming an unlikely partnership that led to Stüssy being introduced to the wider world. It wasn’t until the first store opened in New York, in 1990, that people began to notice the brand’s impact on youth style and culture, and nowadays it’s widely considered one of the greatest streetwear brands of all time