NIKE

Before there was Nike, there were two men who pioneered a revolution within the athletics industry that redefined the trainer's industry completely. Coaches and athletes themselves, the group formed Blue Ribbon Sports, a store that would eventually lay the foundations for Nike. Into the 70's and Nike were starting to become noticed, not only for their distinctive Swoosh logo but also for the lightweight construction of their track and field footwear. Constant innovations throughout the prevailing 40 or so years have elevated Nike to one of the most instantly recognizable brands in the world, and they now produce equipment for hundreds of sporting disciplines and are a fashion brand in their own right.